What to write about in your Twitter bio

As social media has swept across the landscape of the web, creating quality content has become ever more important and the question “What to write about” has undoubtedly graced the minds of more than a few social media mavens almost daily. One of the more difficult scenarios that entails this question is that of your Twitter bio. The challenge is rooted in the fact that a bio can be taken in so many different directions, and lets face it, writing about yourself is not easy. From witty and snarky, to straight-laced and professional, the Twitter bio means different things to different people. Adding to the challenge is the fact that users are limited to a mere 160 characters, just 20 more characters than the limit for a “tweet.”

You shouldn’t undertake this endeavor without a bit of advice and help about what to write about from experts themselves.

Neal Schaffer of Windmills Marketing (A social media strategic consultancy firm) offers these three pieces of advice for your Twitter bio; “Create a bio that 1) showcases your strengths 2) differentiates you and 3) ensures that important keywords are listed.”

In addition to Neal’s advice, here are five more tips for What to write about in your Twitter bio.

1.) Decide how professional you want to be

Are you applying for jobs where your digital presence is important? Is your twitter public or private? These are questions you should ask yourself before deciding if you want your twitter bio to be professional or comical.

A more humorous Twitter bio.

A more professional and serious Bio.

2.) Keep it simple

Regardless of which route you decide to go, you will not went to clutter your bio with useless information or with font that takes away from the bio’s intended purpose. Are you being comical? Know how much comedy is “enough” and try not to reach the 160 character limit. Being professional? We don’t need a whole resume, list only major and important facets of your professional persona

3.) Grammar and Spelling!

One of the most common mistakes made after you decide what to write about is not ensuring that what you’ve written about is grammatically correct. One of the easiest steps to take to ensure a top notch Twitter bio is making sure it is grammatically sound.

4.) Where else would you like to send people?

Do you have a personal website? Are you a small business owner? Linking to other content online in your twitter bio is one of the easiest ways to grow your online presence and digital persona. Twitter is a public forum and people will be interested in what other links have to say about who you are.

5.) Be static

While the internet is undoubtedly a medium that is dynamic and very fluid in nature, a more static and stable twitter bio will benefit you. If your bio is being changed and edited over and over, people may become confused or simply ignore your profile altogether. By deciding what to write about and sticking to it, you will earn the respect and trust of your audience, whomever that may grow to become.

To cap things off, here are a few of our favorite Twitter bios to draw some inspiration from: 

@Dan Schawbel

Founder at Millennial Branding, Gen Y career expert, #1 international bestselling author of Me 2.0, speaker, TIME/Forbes columnist.


I wanted to start an official Twitter page to communicate with the awesome people who are interested in communicating with me. That means you, mom.


Coffee-Drinker, eReader Addict, Mom, Blogger. I’m very busy and important


I’ve learned I don’t know anything. Have also learned that people will pay for what I know. Life is good.