What to write about in your LinkedIn “Summary”

LinkedIn has become a powerful tool for professional networking. Closing in on 200 million users, the professional social network provides an online home for your work experience and paints a picture of your professional career. However, one section of the LinkedIn profile is uncharted waters for most people. While listing experience is commonplace on a resume, a detailed “summary” of you professional career is much different.

In todays piece, I am going to review what to write about in your LinkedIn summary to help your professional career advancement.

 

Screen Shot 2013-01-28 at 2.13.28 PM

 

1. The first thing you need to write about is yourself. However, unlike most instances where you would refer to yourself as “I” you instead should write in the third person. There are two reasons for using the third person, one is to increase your visibility n search engines. If someone googles your name, the more often your name is mentioned on your LinkedIn profile, the higher it will rank on google search results. The second reason is that this is a professional document and you shouldn’t use the first person “I” in a professional document.

2. Highlight  your greatest accomplishments. You have the rest of your LinkedIn bio to expound on your experiences, but the summary is the first thing employers will see on your profile. Highlight pieces of your experience that are particularly interesting or relevant for the employer to view first. This not only ensures that your most relevant experience stands out, but also that it is definitely seen by corporate recruiters.

3. Finally, check your grammar and spelling. As is the case in any piece of writing that will be public, you need to double check your grammar and spelling. Misspelled or misplaced words can be a huge red flag for employers. Before you even decide what to write about, you need to keep your focus on ensuring proper grammar and spelling. Have a family member or friend read it and edit it, or read it aloud to yourself. Ultimately, this may be the most important thing to remember when thinking of what to write about in your LinkedIn summary, because it can sink your job search before it starts if there are grammar mistakes.

What to write about in a blog

So, you’re staring at your computer screen (much like I am right now) and you’re thinking to yourself, “what do I write about in this blog post?”  The beauty of blogs is you can write anything about anything.  However, sometimes that can make it more difficult to channel your thoughts.

Grace Boyle, a blogger at Small Hands, Big Ideas and Grace(full) Plate, says maintaining a blog is time consuming.  Creating a successful blog overnight just doesn’t happen. However, she has a few helpful hints for creating and maintaining a successful blog.

“The first point is to be consistent in your blogging content. At least twice a week is a solid place to start and don’t give up after the first month if nothing happens!  Much like basketball, you can’t dribble the ball once and expect to get to the other end of the court and make a basket,” said Boyle.

Another suggestion she gave was to connect with other bloggers.

“Consider connecting with them by commenting on their blogs, tweeting their content and creating a two-way conversation. Naturally, they will link back to you, continue the conversation back with you and you’ve not only built a relationship but also generated more traffic and engagement around your ideas, brand and blog,” said Boyle.

Still not 100 percent sure what to write about? Here is a brief list of  some brief tips we’ve compiled on what to write about in a blog that will keep the posts and views coming.

  1. Keep on blogging.  It might seem you have nothing to write about, but the more frequently you blog, the more readers you’ll have. Nothing kills traffic to a site like an infrequent poster. If you write and post regularly and consistently the flow of traffic to your blog will continue to flourish and grow.
  2. Visuals. That’s right. The more visually appealing your blog is, the better. This is the age of information overload and like it or not we are drawn to visually pleasing content. Especially with blogs, having the right font and format can make all the difference to a viewer.
  3. Incorporate multimedia. Many bloggers firmly believe in the power of photos and videos. This, of course, depends on the content of the blog.  A fashion blog, for example, would be nothing without photos to connect with the words on a page.
  4. Polls. Reader involvement is very important and including them in your content is key. An easy way to do this is to insert polls into your posts.
  5. Make lists.  The easier your posts are to read, the better. Nothing does this better than lists. Whether your listing your favorite vacation destinations or video games, if you format your information in a quick easy to read display this will help retain viewers. Consider making a top-ten list. Everyone loves a good countdown.
  6. Keep it current.  Most people are interested in content that is relevant to them right now. The more up-to-date your posts are, the better.  Pop culture and news references happening at the present date are great.

We’d love to hear some feedback on what you like to write about in a blog.  So if you are a blogger don’t hesitate to drop us a line.  We’d love to hear from you.

What to write about in a resume

Like it or not, job hunting is something that almost everyone at one time or another will have to go through.  Throughout college you join extracurricular activities, slave away at unpaid internships and work as many part time jobs as you can all in … [Continue reading]

What to write about in your Twitter bio

As social media has swept across the landscape of the web, creating quality content has become ever more important and the question "What to write about" has undoubtedly graced the minds of more than a few social media mavens almost daily. One of the … [Continue reading]

Mired in Writer’s Block? Try These Tips to Reinvigorate Your Content

My ideas come to me on the fly. I'll be walking, reading or be otherwise distracted by another task and a new content idea will sneak into my conscience. I keep a voice recorder and journal on me at all times, in an effort to capture these moments … [Continue reading]